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Tony Hale on Working With Beyoncé in Verizon Tremendous Bowl Industrial

Beyoncé despatched her followers a shocker on Tremendous Bowl Sunday, utilizing a Verizon advert to announce “Renaissance Act II” and drop two brand-new nation songs. However members of the BeyHive with a penchant for half-hour comedies bought a two-for-one deal, because the pop star appeared within the industrial reverse an sudden associate: “Veep” and “Arrested Growth” star Tony Hale.

Hale has spent years of his profession enjoying awkward, offbeat beta males overshadowed by highly effective girls: “It’s a forte of mine,” he says, reflecting on what his latest collaborator might have in widespread with Lucille Bluth (Jessica Walter, “Arrested Growth”) and Selina Meyer (Julia Louis-Dreyfus, “Veep”). He felt at house at Yoncé’s facet, although, he isn’t completely positive how a lot she knew about him in return. “We actually didn’t have a lot time to speak,” he laughs. “I didn’t ask her, ‘Have you ever seen my work?’”

Verizon first began hinting a few Beyoncé advert within the days main as much as the Tremendous Bowl. In a single teaser, Hale works onerous at a lemonade stand, saying, “Maintain up — she needs me to squeeze all these lemons on my own?” in reference to Beyonce‘s 2016 album “Lemonade” and the music “Maintain Up.” In one other, he gets chatty with ReNeigh, the large crystal horse featured in 2023’s Renaissance World Tour.

Then on Sunday evening, viewers bought to observe Hale attempt to sustain with Beyoncé’s relentless makes an attempt to “break” Verizon’s 5G community — unveiling a Beyoncé robotic, a Beyoncé live performance in area, Beyoncé’s Twitch account and extra — earlier than resolving to offer the individuals what they need. “Okay, they prepared. Drop the brand new music,” she says on the finish of the industrial, at which level “Texas Maintain ‘Em” and “16 Carriages” had been launched onto streaming providers.

Hale spoke to Selection solely about being there for Beyoncé’s massive second.

I can’t say you and Beyoncé are a pairing I’ve imagined earlier than, however I’m obsessed.

We’re the apparent pair!

I see that now.

I like the distinction of, like, simply essentially the most highly effective icon, after which … me! The man who usually performs emasculated sidekicks!

How did this come collectively?

It occurred fairly fast. I bought the decision from my agent, like, “There’s this risk to do a Tremendous Bowl advert.” I used to be like, “That’s nice.” After which they stated it was Beyoncé, and I used to be like, “What?” My daughter had gone to her live performance and was telling me all about it. I didn’t go, however she and I had simply seen the “Renaissance” movie. I’m clearly a fan. The entire thing was extremely cool and thrilling.

The onerous half was that I couldn’t inform my daughter. My spouse is a make-up artist, so she labored with me on the industrial, and for the three weeks after we couldn’t point out it. We had been like, “That is killing us.” She had requested, “What are you guys doing?” I stated, “Oh, we’re simply taking pictures this industrial for a tech firm.” She didn’t suppose twice about it.

When did you lastly inform her?

They despatched out these teasers all through the week. I get this textual content. She goes, “Dad?” I used to be like, “Sure?” She says, “I’m with my good friend, Lola, and we’re breaking this down, and … Dad?” She coded it. She’s a giant Taylor Swift fan, too, and it’s all about hints and coding. She picked up on the lemons and me saying “maintain up” at first of the teaser. I form of didn’t need her to see the teaser, as a result of I needed to tape her when she was watching the Tremendous Bowl, however these youngsters are simply too sensible.

However I had one good friend [who saw the lemon teaser] and stated, “Is it Martha Stewart?” I’m like, “Dude, you’re means off.”

How was it assembly Beyoncé on set? What did you discuss?

She’s simply the kindest particular person. Clearly, she’s extremely proficient, however she couldn’t be extra right down to earth. That’s what’s cool about this enterprise: If you you do meet these icons, you see the humanity. She’s very regular and candy.

We shot a lot in a day. She had seven or 9 costume modifications — from a Barbie outfit to the presidential outfit — she was so busy. I used to be simply in the identical outfit, sitting round consuming craft providers. However within the time I did get along with her, she simply couldn’t be kinder.

This interview has been edited and condensed.



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